Gold prices in Vietnam fell sharply on June 14, 2026, with major brands like SJC, DOJI, and PNJ reporting losses of 2.2 to 3.2 million VND per ounce compared to the previous week, according to multiple reports.
Price Drops Across Major Brands
On June 14, 2026, the price of 9999 gold at SJC was 144 million VND per ounce for purchases and 147 million VND for sales, a decrease of 2.2 million VND in buying and 3.2 million VND in selling compared to June 7, 2026. Similar trends were observed at DOJI, PNJ, and other major retailers, with prices stabilizing around 144-147 million VND per ounce. For example, DOJI reported the same buy-sell range, while Mi Hồng remained slightly higher at 145.5 million VND for purchases and 147 million VND for sales, according to the first source.
The decline was consistent across the market, with Phú Quý and Bảo TÃn Mạnh Hải also reporting similar figures. This widespread drop left investors facing significant losses, with one report noting a 6.2 million VND per ounce loss over the week. The second source highlighted that the price of gold rings, such as 9999 HÆ°ng Thịnh Vượng at DOJI, also fell by 2.2 to 3.2 million VND per ounce.
Impact on Investors and Market Dynamics
The sharp decline in gold prices on June 14, 2026, triggered significant losses for investors, with one report stating that the price drop of 3.2 million VND per ounce in sales left many holders of gold ornaments and bullion facing heavy financial setbacks. The second source emphasized that the market’s volatility was compounded by the broader economic context, including rising U.S. Treasury yields and geopolitical tensions, which influenced investor sentiment.
Analysts noted that the price drop reflected a combination of factors, including reduced demand for gold as a safe-haven asset and increased selling pressure from central banks. The second source mentioned that gold prices were also affected by the global market, where the price of gold on the Comex exchange fell to 4,216 USD per ounce, down 111 USD from the previous week.
Global Gold Market Context
UOB’s analysis of the global gold market provided a contrasting perspective, forecasting a long-term rebound despite short-term volatility. The third source reported that UOB revised its 2026 gold price forecasts downward to 4,400 USD per ounce for the second quarter and 4,600 USD for the third quarter, citing concerns about short-term inflation pressures and rising U.S. Treasury yields. However, the bank maintained a positive outlook for the long term, predicting prices could reach 5,200 USD per ounce by the second quarter of 2027.
This forecast highlights the tension between short-term market fluctuations and long-term economic fundamentals. UOB attributed the downward revision to the current economic climate, including high oil prices and central bank selling, while emphasizing that gold’s role as a safe-haven asset would likely drive a recovery in the coming months.
What’s Next for Gold Prices?
The immediate outlook for gold prices remains uncertain, with market participants closely watching developments in global economic indicators and geopolitical tensions. The second source noted that the price of gold on the Comex exchange had fallen to 4,216 USD per ounce as of June 14, 2026, raising concerns about further declines in the short term. However, the third source suggested that the market could stabilize as central banks and investors adjust to the new economic reality.
For investors, the recent volatility underscores the importance of diversification and risk management. As UOB’s analysis indicates, while short-term challenges persist, the long-term prospects for gold remain positive, driven by its role as a hedge against inflation and currency devaluation. The coming weeks will be critical in determining whether the current downturn is a temporary correction or the beginning of a prolonged bear market.
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The gold market's current volatility serves as a reminder for investors to maintain a diversified portfolio and closely monitor central bank actions, which could impact long-term prospects for the metal.Find more reporting in our Business section.
