Norway‘s Vipps has once again been recognized as the most reputable payment service in the Nordic region, according to a new study by Reputation And Trust Analytics. The survey, which polled over 20,000 consumers across denmark, Finland, Norway and Sweden, highlights Vipps’ consistently strong standing with customers as digital payment solutions become increasingly central to everyday life. This marks the second consecutive year Vipps has topped the rankings, demonstrating sustained trust in the popular Norwegian mobile payment platform.
Norway’s Vipps has been named the most reputable payment service in a new Nordic study, marking the second consecutive year the company has topped the rankings.
The ranking is based on a study by Reputation And Trust Analytics.
In Norway, Vipps led the rankings for the second year in a row, followed by Vinmonopolet (the state-owned alcohol retail monopoly), Ikea, Tine, and Flytoget (the airport express train).
Across the border in Sweden, Ikea earned the highest reputation score, trailed by Systembolaget, Volvo, Scania, and Saab.
Denmark’s most reputable brand was identified as Lego, with Novo Nordisk, Ikea, Rema 1000, and Danfoss rounding out the top five.
A total of 20,610 people from Finland, Sweden, Norway, and Denmark participated in the study, including 2,728 respondents from Norway.
Across all Nordic countries surveyed, the online retailers Temu and Shein consistently ranked lowest in terms of reputation.
