More and more women are choosing to temporarily or permanently discontinue use of makeup and shampoo, a trend known as “skin fasting” for the skin and “no-poo” for the hair. But what actually happens to the body when this is done, and is it a healthy practice?
The primary reasons women are opting to forgo these products include giving the skin and scalp a chance to rest, reducing exposure to chemicals and hormone disruptors, restoring the natural balance of the body, saving time and money, and becoming less reliant on beauty products.
How Skin Reacts Without Makeup
Without makeup, pores are less likely to become clogged, potentially leading to fewer breakouts and less irritation. The skin also naturally produces oils (sebum) to protect itself, a process that can be disrupted by excessive product use.

However, the skin may initially appear worse. In the first few days, some individuals may experience increased blemishes, dryness, or even oilier skin. These effects are considered a transitional phase as the skin adjusts.
The Effects on Hair Without Shampoo
The “no-poo” trend demonstrates compelling effects. In the initial weeks, hair often becomes greasier as the scalp adjusts. This is because traditional shampoos frequently strip away the hair’s natural oils.
Experts suggest that makeup and certain skincare products can contribute to skin problems like acne or irritation. This practice of reducing chemical exposure is gaining traction as people seek more natural approaches to skincare, and haircare. The shift towards minimizing product use reflects a growing interest in allowing the body’s natural processes to function without external interference, potentially leading to improved skin and scalp health over time.