Behaviour Interactive celebrated the 10th anniversary of Dead by Daylight on June 14, 2026, by hosting a major fan event in Montreal and announcing the arrival of Jason Voorhees as a playable killer. The studio also reported that the title has surpassed 70 million players, with 2025 serving as its most successful year to date.
Jason Voorhees Joins The Fog
The horror icon Jason Voorhees will officially enter Dead by Daylight on June 16, 2026, as the new killer for Chapter 40. According to reporting by AltChar, this marks the first time players have been able to control the Friday the 13th character since the shutdown of the dedicated Friday the 13th game.
His gameplay mechanics focus on map pressure and stealth, centered around an ability titled Omnipresent Evil. This power allows the killer to enter a stealth mode and teleport across the map to surprise survivors. Behaviour Interactive has also bundled ranged attacks into his kit, aiming to create a highly disruptive presence in matches. The inclusion of Jason Voorhees is widely viewed as a major milestone for the asymmetrical horror genre, as rights issues famously plagued the character’s appearances in gaming for years prior to this integration.
A Decade of Growth and Record Revenue
Since its initial release on June 14, 2016, Dead by Daylight has evolved from a niche asymmetrical horror title into a major live-service industry player. Behaviour Interactive CEO Rémi Racine noted that while initial sales forecasts projected only 300,000 copies, the game has now surpassed 70 million players.
“When Dead by Daylight launched in 2016, it pioneered a genre: the asymmetric multiplayer horror game, where one killer faces four survivors,” stated Rémi Racine, Behaviour’s Co-Founder and CEO. “Initial forecasts predicted sales of around 300,000 copies. Ten years and more than 70 million players later, I’m astounded by how the game continues to reach new heights.”
The financial trajectory remains steep. Bleeding Cool News reported that the game’s revenue increased by more than 50% over the last twelve months. The studio credits this performance to a specialized team that has managed content planning, production pipelines, and commercialization strategies to meet the demands of an expanding player base. This growth model relies on the “live-service” framework, where consistent updates, seasonal “Rifts,” and cross-media collaborations keep the player base engaged long after the initial purchase.
The Montreal Anniversary Event and Exclusives
More than 3,000 fans gathered at Montreal’s Grand Quay on June 14, 2026, to participate in the anniversary festivities. The event featured developer panels, art exhibitions, and a cosplay showcase. To support the venue, the studio partnered with DXRacer to provide custom-branded Craft Series gaming chairs.
Unlike typical retail hardware collaborations, these chairs are exclusive to the event and will not be sold to the public. Gizmochina noted that the items appear on the DXRacer website with a $0.00 price tag and a permanent Out of Stock label, serving primarily as a demonstration of the manufacturer’s B2B custom service rather than a consumer product. This event highlights Behaviour Interactive’s strategy of deepening community ties in their home city of Montreal, a major hub for the international video game development industry.
Rewards and Collector’s Editions
Behaviour Interactive is incentivizing player engagement with a time-sensitive giveaway. Players can redeem the code DBD10BIRTHDAY for 10 million Bloodpoints, though AltChar reports that the offer expires on June 16, 2026. Bloodpoints serve as the primary in-game currency used to unlock character perks, items, and add-ons within the “Bloodweb” progression system, making this a significant boost for both new and veteran players.
For collectors, the studio has released a limited-edition 10th Anniversary Collector’s Set. The bundle includes:
- Statues of the Huntress and Sable Ward
- A replica flashlight
- Collectible pins
- A vinyl soundtrack
The developer confirmed that no restocks are planned for the set once the initial inventory is sold out. As the game moves into its second decade, the studio is continuing its strategy of licensed collaborations, which have previously brought franchises such as Alien, Five Nights at Freddy’s, and Resident Evil into the game’s roster. These collaborations are integral to the game’s longevity, as they consistently draw in fans of the source material who may not have previously engaged with the asymmetrical survival horror format.
The success of Dead by Daylight has cemented Behaviour Interactive’s position as a leader in the Canadian gaming sector. By maintaining a consistent development cycle—often releasing new chapters every three months—the studio has successfully navigated the challenges of player retention that typically affect multiplayer titles after their first few years on the market. The addition of a pop-culture titan like Jason Voorhees serves as a testament to the studio’s current influence in the horror gaming landscape.
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