Angel Reese Becomes First Professional Athlete Victoria’s Secret Ambassador

WNBA star Angel Reese has made history today as the first professional athlete to be named a brand ambassador for Victoria’s Secret, signaling a significant shift in the brand’s representation of women.

The announcement, made on Instagram, comes as Victoria’s Secret continues to rebrand with a focus on inclusivity and empowerment. Reese, known for her standout performance on the basketball court, will also walk the runway at the 2025 Victoria’s Secret Fashion Show in New York City, an opportunity she described as “surreal and full-circle.” This partnership extends Reese’s growing influence beyond sports, building on recent collaborations with brands like Juicy Couture and a cover appearance in Vogue.

Reese’s ambassadorship represents a departure from Victoria’s Secret’s traditional use of supermodels and celebrities, reflecting a broader cultural trend of celebrating athleticism and diverse representations of beauty. “We can dominate in our field while pursuing our passions outside it,” Reese stated, highlighting the evolving expectations for female athletes. The brand previously faced criticism for a lack of diversity, and this move is part of a larger effort to connect with a younger, more socially conscious audience – a demographic increasingly interested in authentic representation.

Gymnast Sunisa Lee will also feature in the 2025 fashion show, further demonstrating Victoria’s Secret’s commitment to showcasing women from various fields. Officials stated the brand intends to continue building a platform that celebrates strength, style, and substance, and this partnership is a key step in that direction.