peruvian telecommunications provider Entel is integrating artificial intelligence into its customer outreach strategy with the launch of “Inteligencia Dimitral,” an AI persona modeled after its brand ambassador, Dimitree. The move accompanies a new offer of unlimited access to TikTok and YouTube for Prepago Power customers, aiming to boost holiday season engagement. This initiative reflects a growing trend among companies to utilize AI for personalized customer service and streamlined communications [[1]], as Entel seeks to capitalize on the increasing popularity of short-form video content [[2]] and the demand for data-inclusive mobile plans [[3]].
Peruvian telecom provider Entel is leveraging artificial intelligence to enhance its customer engagement, launching a new campaign featuring “Inteligencia Dimitral,” an AI-powered persona based on its popular brand ambassador, Dimitree. The initiative coincides with the rollout of unlimited video access to TikTok and YouTube for Prepago Power customers.
As AI increasingly influences consumer decisions, Entel is reintroducing Dimitree, now in the form of “Inteligencia Dimitral,” to address customer questions, particularly as the holiday season approaches. This collaboration with the Team Prepago Power marks the launch of communications surrounding new offers for prepaid users.
Introducing Inteligencia Dimitral
The “Inteligencia Dimitral” persona, showcased in a new advertising spot, provides quick, direct answers with Dimitree’s signature humor. It functions as an internal voice offering simple, engaging explanations of the new benefits available through Entel’s Prepago Power service. The use of an AI-driven character reflects a broader trend of companies utilizing AI to personalize customer interactions and streamline information delivery.
The Prepago Power Team and Dimitree’s Holiday Campaign
The integration of the Team Prepago Power reinforces the campaign’s fresh, digital tone. Sibenito embodies the user seeking straightforward answers, posing genuine and curious questions that resonate with a broad audience. “Inteligencia Dimitral” responds with confidence, maintaining Dimitree’s characteristic charm and approachability.
This dynamic approach delivers key information in a lively and authentic manner, avoiding a rigid or overly formal presentation.
Unlimited TikTok and YouTube with Prepago Power
The central goal of the campaign is to drive recharges during the holiday season, highlighting TikTok and YouTube as key video consumption platforms. This seasonal offer provides unlimited access to TikTok and YouTube with recharges of S/7 soles for 7 days, in addition to the existing apps and benefits of being a Prepago Power customer, subject to the corresponding recharge amount.
Featuring charismatic characters and a narrative blending humor and technology, Entel is concluding the year with a campaign that not only re-establishes Dimitree as a central figure in its entertainment offerings but also introduces new proposals tailored to its users during the holiday period.
More information is available at: www.entel.pe/pwe
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