Entrepreneur Praised After RTÉ Show Appearance

by Michael Brown - Business Editor
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Irish Entrepreneur Áine Kennedy and Family Featured on RTÉ’s ‘The Entrepreneurs’

Irish entrepreneur Áine Kennedy, founder of The Smooth Company, and her family received widespread praise yesterday following their appearance on RTÉ’s ‘The Entrepreneurs,’ a series highlighting finalists for the 2025 EY Entrepreneur of the Year award.

Kennedy, along with her sister Emer and grandfather Billy, showcased their innovative hair-smoothing product, the Smooth Stick, on the program. The Smooth Company has quickly gained recognition since its launch in 2022, attracting attention from prominent figures like Molly-Mae Hague and beauty industry expert Trinny Woodall. The growing success of Irish startups like The Smooth Company is contributing to a surge in domestic economic growth.

Kennedy shared her gratitude on Instagram, stating, “The biggest thank you for all of the lovely messages since our episode of The Entrepreneurs aired last night on @rteone. The reaction has been overwhelming, and I am still trying to get back to all the messages!! We appreciate every single one.” She also expressed excitement about being featured alongside other Irish businesses, including Bread 41 Bakery and Seating Matters, calling it “an amazing opportunity.” You can learn more about the EY Entrepreneur of the Year program here.

The Smooth Stick addresses a common hair styling concern – smoothing flyaways for a sleek finish – and has quickly become a popular product. The next episode of ‘The Entrepreneurs’ is scheduled to air next week, and Kennedy encouraged viewers not to miss it. For more information on hair care tips and techniques, visit Allure’s hair section.

RTÉ officials have confirmed strong viewership numbers for the episode, indicating significant public interest in the featured entrepreneurs and their businesses.

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