A 20 percent price reduction on chicken at the Norwegian grocery chain Kiwi sparked unexpectedly high demand this week, leading to temporary shortages at several locations. Reports indicate customers were asked to limit purchases in Gjøvik and stores in Dokka and Brandbu experienced complete sell-outs of chicken fillets [[1]]. The chain is working to restock shelves as the promotion continues, highlighting the potential for rapid depletion when meaningful discounts are applied to popular grocery items.
Kiwi, a Norwegian grocery chain, recently reduced the price of chicken from supplier Prior by 20 percent, leading to significant demand and temporary stock shortages at some locations.
Customers at a Kiwi store in Gjøvik, Norway, were asked to limit their purchases following the price reduction, according to reports. Despite the measure, shelves were quickly emptied of chicken fillets. A similar situation unfolded at a Kiwi location in Osloveien, where a sign indicated the product was sold out.
“We are doing everything we can to secure enough supply. We apologize for the inconvenience,” read a notice posted at the chicken section of a Kiwi store in Trondhjemsvegen, Gjøvik.
BEKLAGER: The promotion is ongoing, Kiwi stated.
Photo: Ole Edvin Tangen
The grocery chain has been attempting to address the high demand, but has not yet commented on the situation in other stores. According to reports, customers at Kiwi locations in Dokka and Brandbu have also experienced stockouts of chicken fillets.
Kiwi has reportedly been trying to replenish stock across its network of stores. The incident underscores the impact of promotional pricing on consumer behavior and supply chain dynamics within the grocery sector.
