Honda is expanding its presence in the Baltic region with a newly unveiled showroom in Riga, Latvia. Absolut Auto Rīga,the country’s official Honda dealer,hosted a formal opening event this week for the facility,which has been operational on a limited basis since last fall. The investment signals continued confidence in the Latvian automotive market and offers consumers a modern retail experience alongside expanded access to Honda’s growing lineup of vehicles and services.
Honda’s Latvian Dealer Opens New Riga Showroom
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Honda’s Latvian dealership, Absolut Auto Rīga, has officially opened its new showroom in Riga, marking a significant investment in the Baltic market. While the facility has been serving customers for over six months, the formal opening event recently took place, signaling a full launch of operations at the Skanstes iela location.
Modern Facility Boasts Over 2,400 Square Meters
The new Absolut Auto RIGA showroom, located at Skanstes iela 2A, spans more than 2,400 square meters and is designed to meet Honda’s global brand standards. The facility features a 400-square-meter new vehicle showroom, alongside a dedicated 400-square-meter space for pre-owned vehicles, and ample customer parking. This investment underscores Honda’s commitment to providing a premium customer experience.
Expanding Hybrid and Electric Vehicle Options
Visitors to the new showroom can explore Honda’s latest models, including a growing range of hybrid and fully electric vehicles. The company is actively promoting its environmentally conscious technologies, offering models such as the Jazz Hybrid, Civic Type R, CR-V, ZR-V, and the all-new e:Ny1. The availability of these models reflects a broader industry trend toward electrification and sustainable transportation.
Full Service and Parts Support Available
Absolut Auto RIGA provides a comprehensive suite of services, including routine maintenance, repairs, and parts support, adhering to Honda’s quality standards. Customers can conveniently schedule service appointments to minimize disruption. The dealership also represents Honda Marine and Honda Power products, expanding its overall offerings.
Commitment to Long-Term Growth in Latvia
“We are committed to becoming a sustainable and reliable Honda representative in Latvia, providing our customers with the best possible service and a positive experience,” said Raivis Ansviesulis, a board member of Absolut Auto RIGA. AS “WESS Select” CEO Nataļja Gerliņa highlighted Honda’s 75-year history of automotive manufacturing and its continued leadership in hybrid technology during the opening event. This launch reinforces Honda’s position in the Latvian automotive market and its dedication to innovation.
