Numa Group Launches Upscale ‘Native by Numa’ Apartment Hotel Brand in Europe
Berlin-based hospitality operator Numa Group today announced the launch of Native by Numa, a new brand focused on design-led hotels and serviced apartments targeting travelers seeking a “lifestyle luxury” experience.
The launch follows Numa’s acquisition of Native Places last year, with all UK locations now operating under the Native by Numa banner. This immediately establishes the brand with a portfolio of 20 properties and 1,000 signed units across five British cities. Numa is known for its technology-driven approach to hotel operations, minimizing staffing needs and maximizing efficiency – a strategy increasingly common as the hospitality industry seeks to streamline costs.
Numa intends to expand Native by Numa to key European cities, including Rome, Paris, Zurich, and Vienna. The company believes its scalable, tech-focused model allows for profitable growth in the competitive apartment-hotel market. For more on the evolving hospitality landscape, see insights from Phocuswright.
The move represents a significant step in Numa’s broader strategy to redefine the hotel experience through automation and a focus on design. You can learn more about Numa’s overall operations on their website. Company officials stated they anticipate continued expansion and investment in the Native by Numa brand throughout 2025 and beyond.
