Warner Bros. Discovery Announces 2026 Upfront for New TV-Focused Division, Discovery Global

Warner Bros. Discovery announced today the creation of Discovery Global, a new division focused on its traditional television assets, and scheduled its first upfront presentation for May 13, 2026.

Discovery Global will handle U.S. advertising inventory for Warner Bros. Discovery properties, including the HBO Max streaming service. The presentation will showcase popular brands such as Adult Swim, CNN, Discovery, Food Network, HBO, HGTV, and TNT Sports, as well as Warner Bros. Television, the Motion Picture Group, and DC Studios. This move comes amidst a strategic review of the company, which has included interest from potential buyers like Paramount Skydance.

“At Discovery Global, we will seek to inspire and empower audiences through bold storytelling and engaging stories,” said Gunnar Wiedenfels, Warner Bros. Discovery CFO and future CEO of Discovery Global, in a statement. Ryan Gould, president of U.S. ad sales, go to market, Warner Bros. Discovery, added, “Our shared commitment to creating meaningful connections between audiences and brands remains stronger than ever.” The company’s 2025 upfront sales were impacted by the loss of NBA rights, a challenge they hope to overcome with a renewed focus on their core assets – a significant factor in the evolving advertising landscape.

Officials stated the 2026 Upfront will highlight innovation in ad tech, data, and product development, inviting partners to collaborate on shaping the future of advertising. Warner Bros. Discovery expects to continue deepening connections with audiences and delivering measurable results for brands through this new structure.