Meta Launches AI App with ‘Vibes’ Video Creation Tool Across Europe
Meta today launched a new AI app across Europe, integrating its AI assistant and introducing “Vibes,” a platform for creating and sharing short-form, AI-generated videos, potentially reshaping how users engage with social media content.
The Meta AI app consolidates access to Meta’s AI assistant – offering text prompting, image generation, and editing capabilities – alongside management features for Meta’s AI glasses. A core component of the launch is Vibes, a dedicated feed showcasing AI-generated videos and content from creators. Users can create videos from imaginative prompts, remix existing content, and personalize visuals with music and styles. Content created within Vibes can be shared directly to the feed, with friends, or cross-posted to Instagram and Facebook Stories and Reels.
Since launching Vibes in the US, Meta reports over 20 billion images have been created using its AI tools, with media generation within the app jumping tenfold. The app aims to foster a collaborative creation experience, encouraging users to remix and co-create content. For those seeking more information on the capabilities of AI image generation, resources are available from Adobe.
The Meta AI app also continues to serve as a hub for managing Meta’s AI glasses, allowing users to import, edit, and share photos and videos captured through the device. Further updates and expanded features are planned for the app, building on Meta’s broader investment in artificial intelligence, as detailed in their Meta AI overview.
Meta stated they are “just getting started” and will continue to expand the app’s features and capabilities over time.
A New Era for Creative Expression
We’re bringing an all-new Meta AI app experience to Europe, building on Meta AI’s availability across the apps you already know and love: Facebook, Instagram, Messenger, and WhatsApp.
Now, in one place, you will be able to chat to your Meta AI assistant, manage your AI glasses and explore Vibes – a brand new feed where you can create and share short-form, AI-generated videos, remix content from others, and explore a world of imaginative possibilities.
Whether you’re new to AI-powered creativity or looking for fresh ways to connect and play, the Meta AI app is your invitation to experiment, have fun, and make something uniquely your own.
Introducing Vibes Across Europe
Over 20 billion images have been made using our AI tools and since launching Vibes in the US, people have been experimenting in exciting and innovative ways – media generation in the app itself has jumped more than tenfold since it first launched.
Within the Meta AI app, people across Europe will now have access to Vibes – a new feed within the app that centres around creating and sharing short-form, AI-generated videos. You’ll be able to explore a dedicated feed, displaying AI-generated videos and content from creators and communities, which will become more personalised to your interests over time.
Putting media generation at the heart of the experience, you can create your own videos using imaginative prompts, or remix what’s already been shared. There are options to add new visuals, layer in music, or adjust styles to match your individual taste.
This is an inherently social and collaborative creation experience, where you’re encouraged to remix, co-create, and build stories together with friends. Videos and content can be shared and posted directly to the Vibes feed, sent to friends, or cross-posted to Instagram and Facebook Stories and Reels.
A New Way to Access Your AI Assistant
Alongside Vibes, the new Meta AI app introduces an even more intuitive way to connect with your Meta AI assistant – putting powerful creative and conversational tools right at your fingertips. Whether you’re looking for quick information, a spark of inspiration, or a helping hand with your next project, Meta AI is ready to assist.
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Text Prompting & Conversational AI: Chat naturally with Meta AI to get answers, advice, or creative ideas – anytime you need them.
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Image Generation & Animation: Instantly bring your imagination to life by creating and animating images with just a few words.
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Image Editing: Effortlessly edit, enhance, and transform your photos using advanced AI-powered tools, making it easy to personalise and perfect your visuals.
With these features, the Meta AI app becomes your go-to space for creativity, productivity, and seamless interaction – helping you do more, share more, and express yourself in new ways.
Still Your Hub: Manage Your AI Glasses
Beyond Vibes, the Meta AI app is still your hub for managing your AI glasses, capturing moments, and exploring creative possibilities with your photos and videos. Effortlessly import, edit, and share content from your glasses, or use advanced AI tools to enhance and transform your media. Whether you’re documenting everyday life or experimenting with new creative ideas, the app brings all your AI-powered experiences together in one place.
And More to Come
We’re just getting started. Over time, we’ll continue to expand the Meta AI app’s features and capabilities, with a goal of bringing even more personalised, social, and advanced content creation to even more people around the world.
Try Vibes Today
Download the Meta AI app, explore Vibes, and join a new era of creativity and connection. We can’t wait to see what you create.
