Nigerian Entrepreneur Ebele Obi to Launch New Book on Entrepreneurship

Renowned Nigerian business leader Ebele Obi will launch her debut book, Just Go Further: Become the Total Entrepreneur, on Monday, October 27, 2025, at AF, Adenuga Place in Ikoyi, Lagos.

Just Go Further aims to empower aspiring and established business owners to cultivate resilience and sustainability in a rapidly evolving economic landscape. According to Mrs. Obi, “Entrepreneurship is about mindset, courage, and consistency. This book encourages people not just to start, but to go further, to become total entrepreneurs who can thrive anywhere.” The book draws on her two decades of experience leading successful ventures across Nigeria and West Africa.

The launch event is expected to draw a diverse group of entrepreneurs, thought leaders, and changemakers, offering networking opportunities and insights into building successful businesses. Mrs. Obi emphasizes the importance of mentorship, stating, “Apprenticeship gives aspiring entrepreneurs a solid foundation. It is through guided experience and mentorship that we gain the confidence, wisdom, and grit to go further.” Access to mentorship and strong business networks are often cited as key factors in the success of small and medium-sized enterprises, which are vital to economic growth in Nigeria.

The publication of Just Go Further comes at a time of increasing focus on entrepreneurship as a driver of economic development in Africa. Mrs. Obi dedicates her time to empowering the next generation of business leaders through practical training and foundational wisdom, and this book is a culmination of that work. For more information on entrepreneurial resources, visit the Entrepreneur website.

Following the launch, Mrs. Obi plans a series of workshops and speaking engagements to further disseminate the book’s message and support aspiring entrepreneurs.