CentraCare Names Frank Lococo as New Marketing and Communications Leader

St. Cloud, MN – CentraCare announced today the appointment of Frank Lococo as its new Vice President, Chief Marketing and Communications Officer (CMCO), effective December 8th.

Lococo will be responsible for leading the health system’s marketing, communications, and brand strategy across all CentraCare facilities. He brings nearly 30 years of experience in marketing and communications, with over two decades specifically within academic health care. Most recently, Lococo served as the Vice President for Marketing and Communications at Nebraska Medicine, where he directed patient, physician, and consumer marketing initiatives.

“I am honored to be joining CentraCare,” Lococo said. “I look forward to working with the talented team there to build on the organization’s legacy of excellence.” Effective marketing and communications are increasingly vital for healthcare organizations navigating a competitive landscape and evolving patient expectations. Lococo’s career also includes experience in the airline and sports marketing industries, providing a diverse skillset to the role.

CentraCare officials stated that Lococo’s leadership will be instrumental in strengthening the organization’s presence and enhancing its connection with the communities it serves. For more information about CentraCare and its services, visit the CentraCare website. You can also learn more about the importance of healthcare marketing from the American Marketing Association.

Lococo will begin his duties on December 8th and will work closely with existing CentraCare teams to implement new strategies.