Beyond Amazon Prime Day: Sales at Cozy Earth, Best Buy, and More

Numerous retailers are offering competing sales events today, October 7, 2025, providing consumers alternatives to Amazon’s Prime Big Deal Days, as shoppers increasingly seek diverse purchasing options.

Cozy Earth is offering up to 25 percent off sitewide with code WIRED, featuring popular items like their Bamboo Sheet Set and Women’s Bamboo Stretch-Knit Long Sleeve Pajama Set. Backcountry is running a flash sale with up to 70 percent off outdoor gear, including Smartwool Merino Classic Long-Sleeve base layers and Cotopaxi’s Alivio Down Jacket. Best Buy’s Techtober sale continues through Sunday, with deals on items like the Apple Watch Ultra 2.

For book lovers, Bookshop.org is offering free shipping during its Anti-Prime Sale, supporting authors and local bookstores. Solo Stove is also holding a two-day sale on its fire pits and pizza ovens, including the Bonfire 2.0 and Pi Prime Pizza Oven. Those seeking wellness solutions can find the Chirp Wheel XR (3-pack) for $104, a product praised for alleviating tech neck, and Lelo is offering up to 40 percent off select sex toys with a free gift for purchases over $199. The increasing popularity of alternative sales events reflects a growing consumer desire to support a wider range of businesses.

Brooklinen is offering 15 percent off sitewide on bedding and linens, including their Luxe Sateen Core Sheet Set, Percale Core Sheet Set, and All-Season Down Comforter. You can find more information about consumer rights and protections at the Federal Trade Commission.

Retailers expect these sales to continue through the weekend, offering consumers ample opportunity to find deals beyond Amazon’s offerings.